Bibb Says Disney's Iger Got Into Digital Game Too Late

Bibb Says Disney's Iger Got Into Digital Game Too Late

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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Disney is shifting its focus to digital growth, facing challenges with ESPN's revenue as it transitions from cable to streaming. The company is pulling content from Netflix to boost its own streaming services, but it's uncertain if this will match Netflix's revenue. Disney's international expansion through Fox and Star India offers significant growth potential.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Disney's international footprint compare to that of Fox?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential benefits of Disney's streaming services in relation to advertising revenue?

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