Lenovo Bets on Its $2500 Foldable PC

Lenovo Bets on Its $2500 Foldable PC

Assessment

Interactive Video

Business, Other, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the X1 Fold, a foldable device that combines features of a tablet and computer. It covers the pricing strategy, emphasizing the high cost of OLED displays and the potential for price reduction over time. The sales forecast predicts tens of thousands of units sold at launch, driven by strong customer demand. The focus on hardware innovation highlights the shift from traditional metrics to user experience. The impact of trade dynamics on the company's market position is addressed, noting significant growth in North America. The transcript concludes with an analysis of the PC market and the anticipated upgrade cycle in 2020.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for the initial high cost of the X1 Fold?

The cost of marketing

The cost of OLED displays

The cost of the attachable keyboard

The cost of customer research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of the company when designing new devices like the X1 Fold?

Increasing the number of features

Reducing production costs

Delivering a comprehensive user experience

Maximizing hardware specifications

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the company choose Intel for the X1 Fold's architecture?

Intel provided the fastest processors

Intel's architecture best suited the design at the time

Intel was the only available partner

Intel offered the lowest price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the company managed to grow despite global trade tensions?

By reducing its product prices

By increasing its marketing budget

By diversifying its market presence globally

By focusing solely on the Chinese market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's expectation for the PC market in 2020?

A decline in PC sales

A major upgrade cycle due to Windows 10

No significant changes

A shift towards mobile devices