Lavazza, Pepsi Plan to Launch New Iced Cappuccino in the U.K.

The video discusses Lavazza's expansion strategies, focusing on market trends, partnerships, and new product launches. It highlights the company's financial goals, acquisitions, and the importance of international sales. The competitive nature of the coffee market is explored, along with Lavazza's diverse product range. The impact of sponsorships on consumer engagement is also covered.

Which geographical market is considered the largest for Lavazza?

• Germany

• United States

• France

• Australia

What new product is Lavazza planning to launch in partnership with Pepsi?

• Ice cappuccino

• Instant coffee

• Coffee beans

• Espresso capsules

What is Lavazza's revenue target in euros for the year 2021?

• 2.5 billion

• 1.5 billion

• 3.0 billion

• 2.2 billion

How does Lavazza plan to compete in the global coffee market?

• By acquiring small coffee shops

• By focusing only on espresso

• By offering a diverse product portfolio

• By reducing prices

What role does sponsoring events like Wimbledon play for Lavazza?

• It decreases competition

• It helps in reducing production costs

• It allows for new product development

• It increases consumer engagement