TalkTalk Acquires Blinkbox From Tesco

TalkTalk Acquires Blinkbox From Tesco

Assessment

Interactive Video

Business

University

Hard

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Dido Harding, CEO of TalkTalk, discusses the acquisition of Blinkbox and 95,000 customers, including 75,000 broadband users. The integration of Blinkbox aims to enhance TalkTalk's TV business by leveraging Blinkbox's technology and team. TalkTalk's strategy focuses on offering flexible TV services without long-term contracts. The company plans to merge Blinkbox's team with TalkTalk's, emphasizing organic growth and expanding product offerings. The UK broadband market is consolidated, limiting further acquisitions, but TalkTalk remains open to opportunities to grow its customer base.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the total number of customers TalkTalk is acquiring, including both broadband and voice users?

105,000

95,000

85,000

75,000

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does TalkTalk plan to run Blinkbox after the acquisition?

As a standalone business

Integrated with TalkTalk's existing TV platform

Merged with TalkTalk's broadband services

As a separate entity under TalkTalk

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is unique about TalkTalk's TV model compared to its competitors?

It allows customers to pay only for what they watch

It bundles TV with broadband services

It offers only premium content

It requires long-term contracts

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of TalkTalk's future plans?

Entering the international market

Organic growth and offering more products

Expanding mobile services

Acquiring more broadband companies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the consolidation of the UK broadband market imply for TalkTalk's acquisition strategy?

Few independent broadband businesses remain

The market is saturated with large players

TalkTalk will focus solely on organic growth

There are many independent broadband businesses to acquire