Bad Weather Effecting Tourism

The video discusses the impact of adverse weather on the UK tourism industry, highlighting economic challenges and the resilience required to cope with unpredictable conditions. It emphasizes the importance of tourism to the economy, supporting millions of jobs, and notes the industry's ability to adapt to both good and bad years. Despite a tough summer season, the sector's resilience is a key takeaway.

What has the Met Office predicted about this summer?

• It will be the coldest in a century.

• It will be the driest in a century.

• It will be the wettest in a century.

• It will be the hottest in a century.

How much does tourism contribute to British business annually?

• £115 billion

• £75 billion

• £200 billion

• £50 billion

What percentage of jobs does tourism support in the UK?

• 1 in 12 jobs

• 1 in 8 jobs

• 1 in 5 jobs

• 1 in 15 jobs

Which major event was affected by the weather this summer?

• The Diamond Jubilee

• The Royal Wedding

• The London Marathon

• The Edinburgh Festival

What is a key characteristic of the UK tourism industry?

• It is declining rapidly.

• It is resilient to changes.

• It is highly predictable.

• It is always stable.