The Three Main Goals of Promotion

The video tutorial discusses the three main goals of promotion: to inform, persuade, and remind. It explains that these goals are not typically pursued simultaneously but are chosen based on factors like product age, brand presence, and market competition. Informing is crucial for new products or brands to raise awareness. Persuasion is used when there is competition, aiming to convince the audience to choose a particular brand. Reminding is important for established brands to maintain customer awareness and loyalty. The choice of promotion goal depends on the specific market situation.

What are the three main goals of promotion discussed in the video?

• To entertain, educate, and engage

• To inform, persuade, and remind

• To sell, advertise, and market

• To create, innovate, and develop

When is the goal of 'informing' most crucial for a brand?

• When the brand is new or launching a new product

• When the brand is planning to rebrand

• When the brand is well-established

• When the brand is facing no competition

Why might a brand focus on 'persuading' in its promotional efforts?

• To entertain their audience

• To convince customers to choose them over competitors

• To remind customers of their existence

• To introduce a new product

What is the primary purpose of the 'reminding' goal in promotion?

• To maintain brand awareness among existing customers

• To persuade customers to switch brands

• To introduce a new product

• To launch a new advertising campaign

Which factor does NOT influence the choice of promotional goal?

• The age of the product

• The market situation

• The color of the product packaging

• The level of competition