Puma Celebrity Spots Help Sell Women's Trainers: Gulden

The video discusses the potential impact of Trump's presidency on trade and business, emphasizing a focus on product and marketing improvements. It highlights the role of celebrities like Rihanna and Usain Bolt in boosting Puma's brand and sales. The balance between maintaining brand heritage and leveraging celebrity influence is explored. The video concludes with a discussion on improving operating margins and long-term business strategy.

What is the speaker's approach to potential changes in trade policies under the Trump presidency?

• Speculating on future policies

• Focusing on product and marketing improvements

• Changing the business model entirely

• Ignoring any potential changes

Which celebrities are mentioned as having contributed to Puma's brand heat?

• Beyoncé and Jay-Z

• Rihanna and Usain Bolt

• Taylor Swift and Justin Bieber

• Ariana Grande and The Weeknd

How does the speaker view the relationship between fashion and sports?

• Sports should not influence fashion

• They are merging into a significant business

• They are completely separate industries

• Fashion is more important than sports

What is the speaker's strategy for improving Puma's operating margin?

• Immediate increase in product prices

• Rapid expansion and cost-cutting

• Reducing marketing expenses

• Step-by-step improvement with a focus on value

What concern is raised about using celebrities for brand promotion?

• It could decrease product quality

• It may not attract the target audience

• It might increase production costs

• It could lead to losing brand heritage