Kering Sales Boosted by Puma Marketing

The video discusses Kering's sales performance, highlighting the impact of Puma's repositioning as a sports performance brand and Gucci's challenges in the luxury market. It examines the effects of slowing Chinese demand and the Hong Kong protests on sales, emphasizing the broader implications for the luxury goods sector.

How is Puma attempting to reposition itself in the market?

What marketing strategy is Puma using to enhance its brand image?

What factors are affecting the sales performance of Gucci?

In what ways is Caring trying to make Gucci a more exclusive brand?

What impact have the protests in Hong Kong had on Chinese demand?