Kering Sales Boosted by Puma Marketing

Kering Sales Boosted by Puma Marketing

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Kering's sales performance, highlighting the impact of Puma's repositioning as a sports performance brand and Gucci's challenges in the luxury market. It examines the effects of slowing Chinese demand and the Hong Kong protests on sales, emphasizing the broader implications for the luxury goods sector.

Read more

5 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Puma attempting to reposition itself in the market?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What marketing strategy is Puma using to enhance its brand image?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors are affecting the sales performance of Gucci?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Caring trying to make Gucci a more exclusive brand?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact have the protests in Hong Kong had on Chinese demand?

Evaluate responses using AI:

OFF