VOICED: Beijing ski slopes are a new playground for the wealthy

Skiing in China is rapidly growing, with over 4 million skiers last year, doubling since 2008. The sport is popular in the northeast and Beijing, thanks to artificial snow. As China's economy improves, more people can afford skiing, which began gaining traction after the 1996 Asian Winter Games. With around 200 ski sites, the industry presents significant business opportunities. Companies now prefer ski resorts for meetings, and skiing is culturally significant, sometimes called 'white opium.' By 2015, 10 million skiers are expected annually, potentially leading to a Winter Olympics bid. However, high costs make it a sport for the wealthy.

What has contributed to the popularity of skiing near Beijing?

• Natural snowfall

• Artificial snow

• Proximity to the ocean

• Lower costs compared to other regions

When did skiing start to gain popularity in China?

• Following the 1996 Asian Winter Games

• In the early 1980s

• After the 2008 Olympics

• During the 2010s

Why are companies choosing ski resorts for their annual meetings?

• They are cheaper than amusement parks

• They are closer to major cities

• They have better facilities for large gatherings

• They offer a unique and engaging environment

What is the expected number of skiers in China by 2015?

• 20 million

• 15 million

• 10 million

• 5 million

What is a major challenge for the skiing industry in China?

• Poor quality of snow

• Insufficient ski resorts

• High costs similar to the Alps

• Lack of interest among the youth