What Sony Can Learn From Samsung on Quick Decisions

What Sony Can Learn From Samsung on Quick Decisions

Assessment

Interactive Video

Business

University

Hard

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The video discusses the contrasting strategies of Samsung and Sony. Samsung is praised for its quick adaptation to market changes, moving engineers to focus on the Internet of Things, and experiencing a stock rise. In contrast, Sony is criticized for its slow response to environmental changes, resulting in significant financial losses. Sony's CEO acknowledges these issues, and upcoming discussions with investors are anticipated.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic move did Samsung make in response to its profit slump?

Acquired a smaller tech company

Increased marketing budget

Shifted engineers to the Internet of Things initiative

Launched a new smartphone model

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Under whose leadership has Samsung's internet push become a major initiative?

Sundar Pichai

Tim Cook

Lee Jae-yong

Kazuo Hirai

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a positive factor for Samsung's recent performance?

Family-controlled management

Expansion into Europe

Increased advertising

Partnership with Apple

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Sony CEO Kazuo Hirai admit about the company's market response?

It has been too costly

It has been too innovative

It has been too slow

It has been too aggressive

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial challenge did Sony's mobile unit face recently?

A minor profit loss

A loss of $1.5 billion

A break-even quarter

A profit increase of $1.5 billion