Apple Will Keep IPhone Production Steady

Apple plans to produce 85 million iPhone 15s, similar to last year. Despite flat shipments, revenue growth is expected through higher ASPs and new features. The AI wave and large language models are driving the need for better hardware, potentially catalyzing an upgrade cycle. Apple is focusing on edge computing rather than training its own models, with improvements in virtual agents like Siri anticipated.

What is Apple's strategy to grow revenue despite flat iPhone shipments?

• Expanding into new markets

• Raising average selling prices and adding new features

• Reducing production costs

• Increasing the number of units produced

What technological trend is expected to drive a smartphone upgrade cycle?

• The rise of 5G networks

• Advancements in artificial intelligence

• Increased battery life

• Improved camera technology

Why is better hardware on the edges important for AI advancements?

• To support large language models and enhance user experience

• To improve camera quality

• To reduce production costs

• To increase battery life

What is Apple's focus in terms of large language models?

• Improving edge technology for better user experiences

• Developing new smartphone designs

• Expanding into new markets

• Training its own large language models

What innovation is expected to improve with new hardware according to the discussion?

• Screen resolution

• Virtual assistants like Siri

• Battery life

• Camera technology