Season's Greetings: How Hallmark Creates The Perfect Card

The video explores the tradition of sending greeting cards, starting with Amy Good's family practice. It delves into the history of greeting cards, popularized during Queen Victoria's reign, and examines the modern cardmaking process at Hallmark. The video highlights the importance of sincerity and nostalgia in card themes. It also features Jeff Greenleaf, a renowned Hallmark artist, whose work inspired a Hallmark Christmas movie. Finally, it emphasizes the emotional value of handwritten cards as meaningful gifts.

What tradition did Amy Good's family have that she continues with her daughter?

• Exchanging gifts on New Year's Eve

• Sending greeting cards every Christmas

• Writing letters to Santa

• Sending thank you notes for birthdays

Who played a significant role in popularizing greeting cards during the 1830s?

• King George

• Queen Victoria

• Prince Albert

• Queen Elizabeth

What is a key element in creating meaningful greeting cards according to Hallmark's senior writer?

• Sincerity and honesty

• Adding a famous quote

• Including a personal photo

• Using bright colors

What inspires Jeff Greenleaf's artwork for Hallmark cards?

• Winter and the holiday season

• Autumn leaves

• Spring flowers

• Summer beaches

What does Amy suggest as a lasting gift for the holiday season?

• A holiday movie

• A store-bought gift

• A handwritten card

• A digital e-card