IMAX China 'Strongly Encouraged and Optimistic' About Prospects, CFO Says

The transcript discusses the success of IMAX during the Chinese New Year, highlighting a record 40% increase in box office takings, driven by the sci-fi film 'Wandering Earth'. The company is optimistic about future growth, despite concerns about market saturation, and plans to expand its theater presence in China. IMAX aims to continue offering a premium, differentiated experience with new technology and a focus on securing top films that suit the IMAX format.

What was the impact of the film 'Wandering Earth' on IMAX's performance during the Chinese New Year?

• It led to a decrease in box office sales.

• It was a game changer and contributed to a record year.

• It caused a decline in consumer interest.

• It had no significant impact.

What is the Chinese government's stance on the expansion of theaters?

• They are pushing for a speedier rollout to reach over 80,000 theaters by 2020.

• They are against the expansion of theaters.

• They want to reduce the number of theaters.

• They are neutral about the number of theaters.

How does IMAX plan to address concerns about market saturation?

• By reducing the number of theaters.

• By increasing ticket prices.

• By offering a differentiated premium experience and new technology.

• By focusing only on Hollywood content.

What is IMAX's strategy to maintain growth despite slowing box office sales?

• To secure films that lend themselves to the IMAX format and enhance the viewing experience with new technology.

• To reduce the number of theaters.

• To stop investing in new technology.

• To focus on low-budget films.

What role does new technology play in IMAX's strategy?

• It is not considered important.

• It is used to differentiate the viewing experience and attract consumers.

• It is used to reduce costs.

• It is only used for marketing purposes.