Content Creates Discovers Organic Growth: Perrette

The video discusses the evolving landscape of consumer behavior and content demand, highlighting the increasing need for content across multiple screens. The company, a leading content supplier, is adapting to these changes by focusing on organic growth and strategic acquisitions. They emphasize the importance of audience growth and the launch of new channels, such as Investigation Discovery, to meet global demand. The company's strategy involves both internal development and selective acquisitions to expand their reach and satisfy audience desires.

What is the main opportunity for content suppliers in the current video industry landscape?

• Decreasing demand for video content

• Increasing demand for video content on multiple devices

• Limited access to video content

• Reduction in the number of video viewing devices

What has been the primary driver of the company's growth?

• Organic growth

• Acquisitions

• Government support

• Partnerships

Which region is experiencing faster growth for the company?

• United States

• International markets outside the United States

• Asia

• Europe

What is the company's approach to expanding its audience share?

• Reducing content production

• Launching new channels and brands

• Focusing solely on existing channels

• Limiting international expansion

What is the significance of the Investigation Discovery channel?

• It is a crime and mystery nonfiction channel that has become popular among women

• It is a sports channel

• It is the number one network for men in the United States

• It is a fictional drama channel