Flywheel Co-Founder Talks Cycling and Success

Ruth Zuckerman, co-founder of SoulCycle and Flywheel, shares her journey in her memoir 'Riding High'. She discusses the importance of vulnerability and community building in her classes, her transition from SoulCycle to Flywheel, and the challenges of aging in the fitness industry. Despite corporate changes, Ruth remained focused on creativity, inspiring many with her story.

What was a key element Ruth Zuckerman found important in her cycling classes?

• Physical endurance

• Vulnerability and emotional connection

• Competitive spirit

• Technical skills

What innovation did Flywheel introduce to differentiate itself from SoulCycle?

• Outdoor cycling events

• Virtual reality cycling

• Metrics attached to the bike

• Celebrity endorsements

How did Ruth Zuckerman feel about being an older instructor in the industry?

• She felt out of place and discouraged

• She decided to retire early

• She was inspired to motivate others in her demographic

• She focused solely on administrative roles

What was Ruth's role in the corporate version of Flywheel?

• Marketing Director

• Operations Manager

• Creative Director

• Chief Financial Officer

How did Ruth Zuckerman handle her discomfort with the corporate environment at Flywheel?

• She left the company

• She started a new company

• She adapted to the corporate role

• She focused on the creative aspects of the business