NPD's Cohen Says Holiday Sales Will Be More Like 2015

The video discusses the impact of election years on retail spending, strategies retailers use to compete with Amazon, and the pricing strategies in the retail market. It highlights the development of private branded products by retailers like Target and examines the consumer mindset regarding sales and urgency. The video also analyzes Black Friday trends and the timing of sales, noting the shift towards earlier and longer sales periods.

What was one of the main reasons for the decline in retail spending during the election year?

• Decrease in product availability

• Distractions due to the election

• Increased consumer confidence

• Rise in online shopping

How are some retailers choosing to compete with Amazon?

• By increasing their physical store presence

• By offering lower prices and better service

• By focusing solely on in-store promotions

• By reducing their product range

What strategy is Target using to differentiate itself from Amazon?

• Offering the lowest prices

• Developing private branded products

• Increasing advertising spend

• Expanding into international markets

What has been a significant change in Black Friday sales over the years?

• Sales start earlier and last longer

• Sales are only available online

• Sales are now limited to a single day

• Sales have become less popular

What is one effect of the extended sales period on consumer behavior?

• Consumers are shopping later in the season

• Consumers are buying more in-store

• Consumers are less urgent in their purchases

• Consumers are spending more overall