iPhone X Living Up to Apple CEO Tim Cook's Expectations

iPhone X Living Up to Apple CEO Tim Cook's Expectations

Assessment

Interactive Video

Created by

Quizizz Content

Business, Architecture

University

Hard

Tim Cook discusses Apple's performance and strategies at their new headquarters, Apple Park. He highlights the success of the iPhone 10, especially in markets like China, the US, and Japan. Cook also elaborates on Apple's acquisition strategy, emphasizing customer improvement and product enhancement. The conversation shifts to the upcoming launch of the HomePod, where Cook expresses confidence in Apple's unique approach to the competitive digital assistant market, focusing on music and audio experiences.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Tim Cook's response to the iPhone 10's performance in the market?

He was disappointed with the sales.

He believed it needed more features.

He thought it was overpriced.

He was proud of its success.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Tim Cook describe Apple's acquisition strategy?

They focus only on large companies.

They acquire companies every month.

They look for companies that improve customer experience.

They avoid acquisitions to save cash.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many companies did Apple acquire in 2017 according to Tim Cook?

10

30

19

25

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Apple's unique focus for the HomePod according to Tim Cook?

A music and audio experience

A gaming device

A home security system

A general digital assistant

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Tim Cook's view on Apple's timing in entering the digital assistant market?

He believed they were too late.

He was unsure about their market position.

He thought they missed the opportunity.

He felt they entered at the right time.