YP Holdings Said to Plan Offer for Yahoo

The video discusses YP Holdings' potential bid for Yahoo, comparing it to other bids like Verizon's. YP Holdings, a major digital advertising company, could merge with Yahoo using a Reverse Morris Trust, offering tax benefits and a large salesforce. The video explores the strategic benefits and challenges of such a merger, including how it could enhance Yahoo's advertising capabilities. It also compares the potential outcomes of different bids and the implications for Yahoo's future.

What is the annual revenue of YP Holdings compared to Yelp?

• YP Holdings has almost double the revenue of Yelp.

• YP Holdings has less revenue than Yelp.

• YP Holdings has about the same revenue as Yelp.

• YP Holdings has triple the revenue of Yelp.

What is a reverse Morris trust in the context of the YP and Yahoo deal?

• A way to sell Yahoo's assets to Verizon.

• A method to increase Yahoo's stock price.

• A strategy to merge Yahoo with a smaller company like YP.

• A plan to dissolve Yahoo's core business.

How could YP Holdings strengthen Yahoo's advertising capabilities?

• By providing a large sales force for local ads.

• By reducing Yahoo's operational costs.

• By enhancing Yahoo's search engine technology.

• By increasing Yahoo's programmatic ad technology.

What is a potential challenge for YP Holdings in competing with Verizon's bid for Yahoo?

• YP Holdings lacks a strong management team.

• YP Holdings cannot match Verizon's cash offer.

• YP Holdings has no interest in Yahoo's core business.

• YP Holdings is not a recognized brand.

What might be a reason for Yahoo to consider a deal with YP Holdings over Verizon?

• YP Holdings promises to keep Yahoo's current management.

• YP Holdings offers a higher cash bid.

• YP Holdings provides tax-efficient benefits.

• YP Holdings has a better brand reputation.