Soho House Owner Sees Path to Profitability in IPO

The Membership Collective Group, centered around Soho House, is a global platform offering diverse membership experiences. Despite challenges like COVID-19, the group has maintained strong member loyalty and is expanding into new markets. With plans to go public in New York, the group aims to reduce debt and achieve profitability through a capital-light model.

What is at the center of the Membership Collective Group?

• So Home Plus

• Soho House

• Scorpios

• Virnet

What is the average age of the members in the Membership Collective Group?

• 28

• 32

• 38

• 42

How did the Membership Collective Group's subscription model perform during the COVID-19 pandemic?

• It was discontinued

• It grew rapidly

• It remained stable due to member loyalty

• It declined significantly

Why did the Membership Collective Group choose to go public in New York?

• New York is the financial capital of the world

• 60% of their turnover and profit comes from the US

• They have no presence in the UK

• To attract more European investors

What is the primary goal of the Membership Collective Group's IPO?

• To expand into Asia

• To launch a new brand

• To increase membership fees

• To reduce debt and achieve profitability