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Wal-Mart Names Instagram CEO Systrom as 15th Board Member

Wal-Mart Names Instagram CEO Systrom as 15th Board Member

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Walmart's strategic move to appoint a young tech-savvy board member, reflecting its push into e-commerce and mobile. It highlights Walmart's demographic challenges, with a focus on attracting younger shoppers and competing with Amazon. The discussion also covers millennial shopping habits, emphasizing the need for Walmart to adapt to changing consumer behaviors.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for Walmart's appointment of a young board member?

To reduce their workforce

To enhance their physical store presence

To expand internationally

To strengthen their e-commerce and mobile strategy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Walmart's shoppers are aged 18 to 24?

More than 50%

About 20%

Less than 6%

Around 30%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might Walmart be interested in attracting a younger demographic?

To compete with luxury brands

To reduce online sales

To increase sales through mobile platforms

To focus on in-store promotions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do millennials' shopping habits differ from older generations?

They avoid grocery stores

They prefer online shopping

They shop less frequently

They shop more often at grocery stores

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Walmart face with millennial shopping habits?

Millennials avoid online shopping

Millennials make fewer 'fill-in' trips

Millennials only shop on weekends

Millennials prefer to shop in bulk

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