Electrolux CEO: Confident in U.S., Regardless of Trade

The transcript discusses Electrolux's strategies in response to competition and trade issues, particularly in the US market. It covers pricing and promotional activities, the impact of trade policies, and competition from companies like LG and Samsung. The outlook for Latin American markets, affected by currency stability and economic policies, is also examined. Additionally, the impact of Brexit on UK operations and pricing adjustments is discussed. Finally, the transcript addresses rising raw material costs and the company's efficiency measures to maintain productivity.

How does Electrolux view its position in the US market amidst potential protectionist measures?

• Vulnerable due to foreign production

• Strong due to local production

• Uncertain due to market volatility

• Weak due to competition

What was the court's finding regarding LG and Samsung's business practices in the US?

• They were recognized for innovation

• They were accused of tax evasion

• They were found guilty of price dumping

• They were praised for fair pricing

What is Electrolux's expectation for the Latin American market in the near future?

• Continued decline

• Immediate recovery

• Gradual recovery

• No change

How has the Brexit vote primarily impacted Electrolux's UK business?

• Improved supply chain

• Increased sales

• Decreased competition

• Currency impact

What strategy is Electrolux using to counteract rising raw material costs?

• Reducing workforce

• Increasing prices

• Enhancing efficiency measures

• Outsourcing production