Passport Won't Save BlackBerry From the Brink: Kedrosky

Passport Won't Save BlackBerry From the Brink: Kedrosky

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses BlackBerry's struggles in the market, highlighting its declining revenue and hardware sales compared to competitors like Apple. The company's value is largely supported by its patent portfolio. The BlackBerry Passport device receives mixed reviews, praised for its touch keyboard but criticized for being outdated in a consumer-driven market. CEO John Chen's efforts to cut costs and resist selling the company for its IP value are noted, with a new device announcement at the Mobile World Congress as a potential turning point.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main factor supporting BlackBerry's stock value according to the first section?

Innovative marketing strategies

Intellectual property portfolio

Strong brand loyalty

High hardware sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the BlackBerry Passport compare to the current market trends?

It is leading the trend towards touch keyboards

It is the most popular device in the market

It is a bit outdated compared to modern devices

It aligns perfectly with consumer preferences

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for the BlackBerry Passport in today's market?

High production costs

Competition from consumer-centric phones

Heavy reliance on outdated technology

Lack of a touch keyboard

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is John Chen employing to improve BlackBerry's situation?

Increasing marketing budget

Expanding into new markets

Cutting costs and playing brinksmanship with investors

Focusing solely on hardware development

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What future plan does BlackBerry have to potentially boost its market presence?

Reducing the price of existing devices

Acquiring a competitor

Unveiling a new device at the Mobile World Congress

Launching a new marketing campaign