Click and Shout: Why Sharing Isnt Enough

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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main idea behind the 'Click and Shout' campaign?
To increase the number of likes on social media
To drive active participation and real-world actions
To promote online shopping
To encourage passive engagement on social media
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a major shortcoming of the Ice Bucket Challenge?
Participants were not aware of the cause
It discouraged social media use
It was only popular in the United States
It did not raise any money
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the speaker describe the role of algorithms in social media?
They limit exposure to new content
They are irrelevant to advertising
They enhance user discovery
They always improve user experience
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key benefit of integrating digital and physical shopping experiences?
It enhances customer engagement and discovery
It reduces the need for physical stores
It limits customer choices
It increases online sales only
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What lesson did Amazon learn from its attempt to create TV shows using algorithms?
Algorithms are not useful in media
Algorithms can replace human creativity
TV shows are not popular online
Judgment and creativity are essential
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