Infiniti's Ultra-Luxe Sedan Looks Like a Spaceship

Infiniti's Ultra-Luxe Sedan Looks Like a Spaceship

Assessment

Interactive Video

Business

University

Hard

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The video explores Infinity's design philosophy, emphasizing the romance and inspiration behind their car designs. Alfonso Eduardo Bison, the executive design director, discusses the focus on driver-centric interiors, innovative features like fluting, and the importance of proportion and gesture. Infinity aims to create unique, rare objects that stand out in the market by addressing customer frustrations and offering something special.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of car design according to the first section?

Speed and performance

Pure functionality

Cost efficiency

Romance of movement and inspiration

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is Alfonso Eduardo Bison?

CEO of Infinity

Executive design director for Infinity

A famous car racer

A car enthusiast

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is emphasized in the design of the car's interior?

The use of metal

The color scheme

The driver experience and leather wrapping

The size of the car

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique feature does the car have for engine breathing?

Fluting that opens and closes

An air filter

A turbocharger

A sunroof

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Infinity's approach to car design?

Creating rare and special objects

Prioritizing cost reduction

Following competitors

Focusing on mass production