Will Investing in Snapchat Improve Yahoo's Core Business?

Will Investing in Snapchat Improve Yahoo's Core Business?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the challenges faced by Yahoo under Marissa Mayer's leadership, focusing on her acquisition strategy and the company's need to remain relevant. It contrasts the venture capital approach with the responsibilities of a public company, highlighting the differences in investment strategies. The conversation also touches on Yahoo's missed opportunities, such as the Microsoft merger, and the importance of making strategic decisions to improve the core business.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Snapchat considered a valuable investment for Yahoo?

It is similar to Yahoo's existing services.

It has a strong business model.

It connects Yahoo with a younger audience.

It is already profitable.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main criticism of Marissa Mayer's acquisition strategy?

She avoids making any acquisitions.

She treats Yahoo like a venture capital firm.

She focuses too much on short-term profits.

She only invests in established companies.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key difference between a venture capitalist and a public company CEO?

Public company CEOs can afford to take more risks.

Public company CEOs do not need to worry about shareholder interests.

Venture capitalists focus on immediate returns.

Venture capitalists can invest in multiple ventures hoping one succeeds.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the Alibaba windfall for Yahoo?

It eliminates the need for further acquisitions.

It guarantees Yahoo's profitability.

It provides funds for strategic investments.

It allows Yahoo to pay off all its debts.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic move does the speaker suggest Yahoo should have made?

Merging with AOL.

Investing in more startups.

Completing a merger with Microsoft.

Focusing solely on its core business.