Fiat-Chrysler's Biggest Problem: Chrysler

Fiat-Chrysler's Biggest Problem: Chrysler

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Fiat's reappearance on the NYSE and Chrysler's performance in 2013, highlighting its sales of 1.8 million vehicles, which was an improvement from 2009 but not as strong as 2005. Chrysler remains the smallest of the Big Three automakers, with GM and Ford leading. In 2013, Dodge was Chrysler's top-selling division, with the Caravan minivan as its best-seller. Jeep, acquired from AMC in 1987, was the next best-selling division, with the Grand Cherokee leading sales. Ram, a newer division focused on trucks, also performed well. However, Chrysler's own division struggled, with the Town and Country minivan dominating sales in a shrinking market category.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Chrysler's sales in 2013 compare to those in 2009?

They were the same as in 2009.

They were slightly worse than in 2005.

They were better than in 2009.

They were worse than in 2009.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which division was Chrysler's top seller in 2013?

Chrysler

Dodge

Ram

Jeep

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the best-selling Dodge model in 2013?

Challenger

Caravan Minivan

Charger

Durango

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which division did Chrysler acquire from AMC Motors?

Chrysler

Dodge

Jeep

Ram

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant challenge for Chrysler's own division in 2013?

Declining sales of the Grand Cherokee

Competition from Ford

Shrinking minivan market

Low sales of RAM pickups