How Netflix Price Increases Hurt Subscriber Growth

How Netflix Price Increases Hurt Subscriber Growth

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by a streaming company, focusing on disappointing subscriber growth both domestically and internationally. It highlights the company's significant marketing efforts and business transition from DVDs to streaming. Financial concerns are raised, particularly regarding cash flow and content costs. A comparison with Amazon's strategy is made, questioning the sustainability of the current model and market reactions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main issue with the company's subscriber growth?

Exceeded expectations

Met their own targets

Fell short of targets

Was consistent with the consensus

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What transition is the company undergoing?

From international to domestic focus

From DVDs to streaming

From streaming to DVDs

From movies to TV shows

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main concern regarding the company's recent subscriber growth?

It indicates a structural market issue

It is a temporary blip

It shows a decrease in marketing spend

It reflects a change in content strategy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company's financial strategy compare to Amazon's?

Both have similar content strategies

Both avoid international expansion

Both invest heavily in growth

Both focus on immediate profitability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial challenge does the company face?

High liquidity pressures

Lack of marketing resources

Balancing subscriber growth with content spending

Excessive free cash flow