The Startup Making Money on 30B Online Ads Each Day

The video discusses the shift in advertising from traditional methods to online platforms, highlighting the growth of online ads and the role of Appnexus, a New York-based startup. Appnexus provides technology for advertising businesses and is a key player in programmatic advertising. The company is valued at over a billion dollars and competes with giants like Google and Facebook. Appnexus benefits from New York's diversity and offers unique office perks. The video concludes with the potential for Appnexus to become a successful public company.

What is the expected growth in online ad spending this year compared to 2013?

• 30%

• 10%

• 19%

• 25%

What role does Appnexus play in the advertising industry?

• It provides marketing consultancy services.

• It offers financial services to advertisers.

• It creates advertisements for companies.

• It builds technology for advertising businesses.

How does Appnexus connect advertisers with sites?

• By using algorithms for real-time connections.

• Through manual selection by advertisers.

• Via direct partnerships with websites.

• Through a subscription-based model.

What is one of the competitive advantages of Appnexus being based in New York?

• Lower operational costs compared to Silicon Valley.

• Exclusive access to local advertising markets.

• Access to a diverse global ecosystem.

• Proximity to major tech companies.

What unique feature does the Appnexus office have?

• A rooftop garden.

• A basketball court.

• A private cinema.

• A swimming pool.