Why Twitter's User Growth Is Slowing

Why Twitter's User Growth Is Slowing

Assessment

Interactive Video

Business, Other

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Twitter's challenges with user growth, market focus, and the impact of events on its growth. It highlights the issues with expanding the user base, particularly in mature markets, and the need for product development to enhance user experience. The role of the developer community in driving future changes is also emphasized.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main frustration for Twitter regarding investor focus?

User growth numbers

Marketing strategies

Revenue generation

Product development

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the growth rate of Twitter's user base in the December quarter?

6.3%

3.8%

5.9%

4.8%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Twitter not considered a seasonal company?

It has a stable revenue model

It does not rely on major events for user growth

It has consistent user growth throughout the year

It has a diverse user base

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant issue for new users on Twitter?

Lack of content

Limited interaction features

Unclear user experience

Complex user interface

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role do developers play in Twitter's growth strategy?

They handle customer support

They manage user accounts

They develop new products on the platform

They create new content

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What kind of partnerships should Twitter consider to enhance its product?

Partnerships with educational institutions

Partnerships with media companies

Partnerships with tech developers

Partnerships with music platforms like SoundCloud

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential area for Twitter to innovate in its product offerings?

Improving timeline view growth

Expanding into new markets

Enhancing advertising strategies

Integrating third-party applications