VP Derella Says Asia is Twitter's Growth Engine

VP Derella Says Asia is Twitter's Growth Engine

Assessment

Interactive Video

Business

University

Hard

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The video discusses Twitter's strategy to leverage live video streaming to enhance its platform's engagement and growth. It highlights successful partnerships with organizations like the NFL and Bloomberg, and the expansion of live streaming services globally, including in Australia and the Middle East. The focus is on digital consumption trends in the Asia Pacific region, with a vision to deliver diverse content to mobile-first consumers. Challenges in invigorating growth in Asia are acknowledged, but the potential for success through strategic partnerships is emphasized.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the ultimate end goal mentioned in the text regarding Twitter's growth?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the live streaming of the NFL games impact Twitter's partnerships and user engagement?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant growth in mobile video consumption is projected for the Asia Pacific region by 2020?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the partnership between Twitter and Bloomberg as mentioned in the text.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Twitter face in invigorating growth in the Asia market?

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