Why Was Apple Pay Blocked at CVS, Rite Aid?

Why Was Apple Pay Blocked at CVS, Rite Aid?

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the competition between Apple Pay and the Merchant Customer Exchange (MCX), highlighting the differing goals of privacy and data collection. Retailers aim to eliminate credit card fees and gather customer data, while Apple Pay focuses on consumer privacy. The discussion also covers the potential for retailers to use multiple payment systems, the slow pace of innovation in payments, and the impact of credit card fees on retailers. Alternatives like Bitcoin are mentioned as potential disruptors to the current system.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of the Merchant Customer Exchange (MCX) as discussed in the transcript?

To partner with Apple Pay

To reduce customer data collection

To increase credit card usage

To eliminate credit card companies from transactions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Apple Pay differ from the Merchant Customer Exchange in terms of customer data?

Both share customer data with banks

Apple Pay keeps customer data private

MCX keeps customer data private

Apple Pay shares customer data with retailers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential advantage for retailers using multiple payment systems?

Increased transaction fees

Flexibility to cater to customer preferences

Exclusive partnership with Apple

Reduced data privacy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the transcript, what is a key factor in the success of a mobile payment system?

Exclusive retailer partnerships

Ease of use for customers

Complex setup process

High transaction fees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Marc Andreessen's view on Apple Pay's innovation?

It eliminates credit card companies

It simply integrates with existing systems

It is not user-friendly

It is highly innovative

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might retailers be interested in alternative payment systems like Bitcoin?

To reduce customer data collection

To avoid giving up a percentage to credit card companies

To increase credit card fees

To partner with Apple

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant difference in payment systems between the US and Europe mentioned in the transcript?

The US uses more cash transactions

Europe limits credit card fees by law

The US has legal limits on credit card fees

Europe has higher credit card fees