Twitter's User Growth Not Flying As Fast

Twitter's User Growth Not Flying As Fast

Assessment

Interactive Video

Business

University

Hard

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The video discusses Twitter's financial performance, highlighting its revenue and profit figures, which align with analyst expectations. It examines user engagement metrics, noting steady growth in timeline views and mobile benefits. The video also addresses the slowdown in user growth rate, comparing it to competitors like Facebook. Challenges in increasing user monetization and attracting advertisers are discussed, emphasizing the need for diversified revenue streams.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the revenue figure for Twitter mentioned in the video?

$250 million

$400 million

$500 million

$361 million

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key metric for user engagement discussed in the video?

Revenue per user

Timeline views

Ad impressions

Monthly active users

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many monthly active users did Twitter have according to the video?

500 million

200 million

284 million

637 million

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the year-over-year growth rate of Twitter's users?

8%

4.8%

10%

6.5%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Twitter face according to the video?

Improving server infrastructure

Reducing ad costs

Increasing user growth rate

Expanding to new markets