UNICEFs Fight vs. Ebola: The Challenge of Fundraising

The transcript discusses a global crisis, emphasizing its progressive nature and the need for global awareness and action. UNICEF's efforts in West Africa are highlighted, focusing on safety protocols and the challenges faced by staff. The importance of quarantine and personal responsibility for returning care workers is discussed. Fundraising efforts are crucial, with a need for both small-scale and large-scale donations. The global impact, particularly on children, is stressed, and strategic adjustments by UNICEF are outlined.

What is one reason mentioned for the lack of attention from big donors towards the crisis?

• The crisis is not well-documented.

• The crisis is already under control.

• The crisis is too small to matter.

• The crisis is not affecting their own country.

What is a key measure UNICEF staff in West Africa are taking to protect themselves?

• Staying indoors at all times.

• Following strict health protocols.

• Using only local remedies.

• Avoiding all contact with locals.

How are returning care workers from West Africa expected to act upon their return?

• They should avoid all public places.

• They should not worry about quarantine.

• They should ensure they do not spread the disease.

• They should immediately return to work.

What was one of the outcomes of the social media campaign mentioned?

• It failed to gain any attention.

• It resulted in 78 million Twitter impressions.

• It was only popular in Europe.

• It was criticized for being ineffective.

What is the fundraising goal mentioned for UNICEF's efforts?

• $200 million

• $100 million

• $500 million

• $50 million