How Essence Engages Its Audience

The video discusses the Essence Festival, highlighting its cultural significance and the role of music. It explores the media consumption habits of African Americans, emphasizing the importance of radio and TV. The video also details how Essence engages its audience by promoting positive images and achievements, particularly through its magazine and social media platforms.

What type of music is prominently featured at the Essence Festival?

• Electronic and Dance

• Country and Folk

• Classical and Opera

• Pop, R&B, and Jazz

Which media platform do 92% of African Americans engage with weekly?

• Television

• Social Media

• Radio

• Newspapers

How does the African American audience compare in media consumption?

• They avoid media consumption.

• They are average media consumers.

• They are super media consumers.

• They consume less media than average.

What is a key focus of Essence's programming for its audience?

• Promoting luxury brands

• Highlighting positive images and achievements

• Focusing on political news

• Showcasing international travel

In what year is Essence celebrating its 45th anniversary?

• 2021

• 2023

• 2022

• 2020