Moonves: There Is a Digital Revolution

The transcript discusses the rapid changes in the media industry, focusing on CBS's digital strategy with its All Access service. It highlights the need to balance traditional revenue from retransmission fees with new digital revenue streams. The discussion also speculates on the future of content distribution, emphasizing the potential for Internet and television to become more interconnected.

What is the primary reason CBS introduced its All Access service?

• To replace traditional cable subscriptions

• To reduce production costs

• To offer content to viewers without cable access

• To compete directly with Netflix

How does CBS view its relationship with cable operators in light of its digital offerings?

• As a replacement for cable services

• As a competitive threat to cable operators

• As an additive service to complement existing partnerships

• As a temporary solution until cable becomes obsolete

What is CBS's strategy for maintaining relationships with cable companies while expanding digitally?

• By offering exclusive content only on cable

• By ensuring digital services do not replace cable offerings

• By reducing retransmission fees

• By limiting digital content availability

What does the speaker predict about the future of content delivery systems?

• They will become obsolete

• They will remain unchanged

• They will evolve but still exist

• They will merge into a single platform

What is the speaker's view on predicting the media landscape in 10 to 15 years?

• It will revert to traditional methods

• It will be exactly like today

• It is impossible to predict

• It is easy to predict