Singles' Day Sales: Who Were the Big Winners?

Singles' Day Sales: Who Were the Big Winners?

Assessment

Interactive Video

Business

University

Hard

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The video discusses the massive sales figures of Alibaba's Singles Day, which significantly surpass Cyber Monday sales in the US. Singles Day originated in China as a twist on Valentine's Day and has grown into a major shopping event. Key sales winners include electronics companies like Xiaomi and Huawei. Alibaba's founder, Jack Ma, envisions Singles Day becoming a global event, with some American brands already participating.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Alibaba's Singles Day sales compare to Cyber Monday in the US?

It is slightly smaller than Cyber Monday.

It is about the same size as Cyber Monday.

It is significantly smaller than Cyber Monday.

It is almost double the size of Cyber Monday.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the origin of Singles Day?

It started as a Chinese New Year celebration.

It was created by Alibaba in 2009.

It began as a Chinese twist on Valentine's Day.

It was inspired by Black Friday in the US.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company was a major winner in the electronics category during Singles Day?

Samsung

Sony

Xiaomi

Apple

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which foreign brand performed best during Singles Day?

Zara

Nike

Adidas

Uniqlo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential future of Singles Day according to Alibaba's founder?

It will be discontinued.

It will remain a local Chinese event.

It will merge with Cyber Monday.

It will become a global event in about four years.