BURBERRY ANDREW MAAG

The video discusses a British brand's partnership with a renowned French department store, highlighting the significance of Paris as a luxury destination. It emphasizes the brand's long-standing presence in Paris and its commitment to digital innovation to engage global customers. The brand's consistent global customer base and the excitement of sharing its story from London to Paris are also explored. The video concludes with a focus on digital engagement techniques, including the use of smartphones and social media.

What makes the partnership between the British brand and the French department store special?

• The partnership involves a new product launch.

• The store is known for its affordable prices.

• The store is located in London.

• It's the first time a British brand has partnered with this iconic store.

Why is Paris considered an important city for the brand?

• The brand has no presence in other cities.

• Paris is a key destination for luxury consumers.

• Paris is known for its technology industry.

• It is the brand's headquarters.

How does the brand view its global customer base?

• They are mostly local to Paris.

• They are very different in each city.

• They are consistent and similar across the world.

• They prefer traditional shopping methods.

What digital innovation is the brand exploring with its windows?

• Developing a new website.

• Creating virtual reality experiences.

• Launching a new mobile app.

• Using digital postcards and social media engagement.

How does the brand aim to delight its customers through digital means?

• By providing free digital devices.

• By using digital technology to enhance the window displays.

• By offering discounts on digital platforms.

• By hosting online webinars.