÷Frozen Passes Barbie as Most Popular Girls Toy

The video discusses the impact of Frozen merchandise on Mattel and the decline of the Barbie brand. It highlights the challenges faced by toy manufacturers due to changing consumer preferences and technological influences. The video also examines the competitive landscape, including Hasbro's acquisition of Frozen licensing, and the pricing pressures in the retail market affecting toy sales.

What is the main reason Frozen merchandise is impacting Barbie's market position?

• Frozen merchandise is cheaper than Barbie.

• Mattel no longer holds the license for Barbie.

• Frozen is currently the most popular toy among children.

• Barbie has stopped production.

Which company will take over the Frozen licensing in 2016?

• Hasbro

• Lego

• Disney

• Mattel

What is one of the challenges toy makers face due to changing consumer preferences?

• Increased competition from new toy brands

• Lack of innovation in toy designs

• Children losing interest in toys at younger ages due to technology

• Higher production costs

How do price cuts in toy sales affect manufacturers?

• Manufacturers can increase their profit margins.

• Manufacturers have to reimburse retailers for unsold stock.

• Manufacturers are unaffected by retail price cuts.

• Manufacturers benefit from increased sales volume.

Why are toys considered low-margin products during the holiday season?

• They are not popular during the holidays.

• They have high production costs.

• They are sold at a premium price.

• They are used to attract customers into stores.