Sony Hackers: Dont Show 'The Interview

Sony Hackers: Dont Show 'The Interview

Assessment

Interactive Video

Business

University

Hard

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The transcript covers three main topics: a warning from hackers to Sony Pictures about releasing the movie 'The Interview', the issue of digital ad fraud where hackers inflate ad views, and Snapchat's strategic hiring of Imran Khan to boost its market presence. The hackers who breached Sony's network are threatening the studio and the Obama administration. Meanwhile, advertisers are losing money due to fraudulent ad views. Snapchat, valued at $10 billion, is focusing on growth in emerging markets with its new hire.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main demand of the hackers who breached Sony Pictures' network?

To release the movie about Kim Jong Un

To not release the movie about Kim Jong Un

To apologize to North Korea

To donate to a charity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major consequence of digital ad fraud?

Advertisers paying for unseen ads

More engagement from real users

Higher visibility for ads

Increased sales for retailers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who did Snapchat hire as their chief strategy officer?

A former Google executive

A former Facebook executive

A former Credit Suisse banker

A former Alibaba executive

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor that excites investors about tech companies?

High employee satisfaction

High revenue from developed markets

Strong presence in emerging markets

Low operational costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Snapchat's valuation mentioned in the transcript?

$5 billion

$20 billion

$10 billion

$15 billion