Morrisons Plan Fight Back After 176 Million Loss

Morrisons is struggling with declining sales and losing customers. To compete, they plan to introduce a loyalty card and expand their online business, which started late compared to competitors. They aim to invest £300 million annually to cut prices and attract customers. Despite these efforts, some customers remain unconvinced. Retail experts highlight the need for innovation, especially in convenience and store experience. Morrisons hopes that significant price cuts will help them regain market share in a competitive supermarket landscape.

What is one of the initial strategies Morrisons plans to implement to compete in the grocery market?

• Open new stores

• Partner with local farmers

• Introduce a loyalty card

• Increase advertising budget

How much does Morrisons plan to invest annually to reduce prices?

• £400 million

• £100 million

• £200 million

• £300 million

What is the main reason Dave shops at Morrisons?

• Exclusive discounts

• Wide range of products

• Convenience due to locality

• Loyalty to the brand

What do retail experts say is the fastest growth area in food retailing?

• Organic produce

• Convenience stores

• Luxury items

• Online shopping

What do experts believe Morrisons needs to improve in their stores?

• Product variety

• Customer service

• Innovation

• Store layout