Supermarkets to Change Tactics on Offers

Supermarkets to Change Tactics on Offers

Assessment

Interactive Video

Information Technology (IT), Architecture

University

Hard

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The video discusses how promotional offers in supermarkets can confuse consumers, leading to uncertainty about value for money. It highlights misleading practices, such as small print and deceptive pricing. The Office of Fair Trading investigated these practices, finding no legal breaches but noting some promotions were not in the spirit of the law. Eight major supermarkets agreed to new pricing policies to ensure transparency, though Asda has not yet signed up. The video emphasizes the importance of these deals to consumers and the potential impact on household spending.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common tactic used by shops to attract customers' attention?

Offering free samples

Offering free delivery

Providing loyalty cards

Placing cheaper alternatives nearby

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did the Office of Fair Trading find about supermarket promotions?

They were all illegal

They were all in compliance with the law

They were all beneficial to consumers

Some did not align with the spirit of the law

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What principle should half-price deals follow according to the investigation?

Be offered for a longer time than full price

Be offered for at least the same or less time than full price

Be available only during weekends

Be available only to loyalty card holders

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which major supermarket did not agree to the new pricing principles?

Tesco

Morrisons

Sainsbury's

Asda

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Asda hesitant to sign up for the new pricing policies?

They have already implemented similar policies

They believe it could increase the price of low-cost goods

They disagree with the principles

They want to focus on online sales