489166845

489166845

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the upcoming changes in leadership at Sainsbury's, with Mike Coupe taking over. It highlights Sainsbury's strategy to focus on fair trade products rather than massive price cuts, amidst intense competition from Tesco, Morrisons, and hard discounters like ALDI and Lidl. Despite a rise in profits, Sainsbury's faces challenges with projected income decline and the need for a new strategy to maintain its market position.

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1 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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