Tesco Boss Promises to Turn Company Around

Tesco is undergoing a significant rebranding effort to address challenges in the UK market. The company is accelerating its planned three-year overhaul into 12 months, focusing on improving store conditions, correcting prices, and enhancing online and convenience operations. Despite global success, Tesco faces competition and underinvestment issues in the UK. The rebranding is part of a long-term strategy to regain its market position, as it has been perceived as struggling due to its previous dominance.

What prompted Tesco to accelerate its planned three-year overhaul into just 12 months?

• Pressure from competitors and economic challenges

• A change in government regulations

• A sudden increase in profits

• A new CEO taking charge

What has been a significant issue for Tesco due to years of underinvestment?

• Overstaffing in stores

• Tired stores and reduced staff

• Excessive marketing expenses

• Too many new store openings

Which two areas are identified as key growth areas for Tesco?

• International expansion and marketing

• Online and convenience operations

• In-store promotions and discounts

• Product diversification and branding

Why is Tesco perceived to be in trouble despite still making money?

• It has no online presence

• It has been too dominant in the past

• It has stopped making profits

• It has lost all its market share

What is the main goal of Tesco's long-term strategy in the UK?

• To focus solely on online sales

• To reduce its workforce significantly

• To regain its market position and improve UK fortunes

• To expand into new international markets