Marketing for Sustainability

The video tutorial emphasizes the importance of understanding audience factors such as demographics, political stance, religion, class, and economic priorities when marketing for sustainability. It highlights the need to tailor messages to what people care about, using the example of Pacific Northwest salmon to illustrate effective communication. The tutorial warns against using vague sustainability terms, urging marketers to substantiate claims and use clear language to connect with stakeholders.

Which of the following is NOT one of the five factors to consider when marketing for sustainability?

• Demographics

• Economic priorities

• Political stance

• Geographical location

What is a key reason the environmental movement has struggled, according to the video?

• Overemphasis on technology

• Insufficient funding

• Failure to connect with consumer interests

• Lack of scientific evidence

How did marketers successfully connect with consumers regarding Pacific Northwest salmon?

• By focusing on taste and health benefits

• By reducing prices

• By highlighting environmental impact

• By emphasizing genetic diversity

What term is used to describe the confusing language often found in sustainability marketing?

• Greenwashing

• Eco-jargon

• Sustainable babble

• Environmental rhetoric

What role did the Federal Trade Commission play in sustainability marketing?

• They provided funding for sustainable businesses

• They banned all misleading advertisements

• They required substantiation of sustainability claims

• They promoted green products