What Are the Challenges Ahead for Macy's?

The transcript discusses Macy's current challenges and strategic plans, including real estate spinoffs, sales improvement, and store closures. Traffic in malls is a significant issue, with Macy's needing to attract more customers. The company is testing a discount store concept, but concerns about cannibalizing flagship stores remain. Consumer spending trends show a shift away from apparel and electronics towards home and furniture, prompting Macy's to adjust its offerings.

What is the primary challenge Macy's CEO Terry Lundgren identifies for the company?

• Increasing online sales

• Expanding international markets

• Improving customer service

• Attracting customers back to stores

What is the main concern about Macy's off-price stores like 'Backstage'?

• They are too expensive to operate

• They might cannibalize sales from main stores

• They are located too far from main stores

• They are not attracting enough customers

What strategy is Macy's using to potentially increase mall traffic?

• Introducing unique merchandise

• Opening more flagship stores

• Reducing prices across all products

• Increasing online advertising

How is Macy's addressing the shift in consumer spending habits?

• By enhancing home and furniture offerings

• By expanding their apparel line

• By reducing store hours

• By focusing more on electronics

In which category is Macy's seeing increased consumer spending?

• Home and furniture

• Apparel

• Luxury goods

• Electronics