How Did I Get Here: Gert Boyle

Gert Boyle, known as 'one tough mother', transformed Columbia Sportswear from a small hat company into a major outdoor apparel brand. After her father's sudden death, Gert and her family faced significant challenges, nearly leading to bankruptcy. However, they persevered, innovating with products like the Bugaboo coat and launching successful marketing campaigns. Gert's leadership and unique advertising strategies, such as the 'tough mother' campaign, played a crucial role in the company's success. At 92, Gert remains active in the business, focusing on survival and enjoying her achievements.

What was the initial offer Gert Boyle received when considering selling Columbia Sportswear?

• $140,000

• $14,000

• $1,400,000

• $1,400

What innovative product helped Columbia Sportswear stand out in the market?

• A self-heating scarf

• A solar-powered jacket

• A three-in-one coat

• A waterproof hat

What was unique about Columbia's 'tough mother' ad campaign?

• It used Gert Boyle instead of models

• It featured famous athletes

• It was the first ad in color

• It was aired during the Super Bowl

At what age does Gert Boyle continue to work at Columbia Sportswear?

• 82

• 85

• 90

• 92

What are Gert Boyle's plans for the future as mentioned in the video?

• Retire and travel

• Expand the company

• Write a book

• Survive and spend all her money