Twitter Turnaround: Dorsey's Play for User Growth

Twitter Turnaround: Dorsey's Play for User Growth

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the company's leadership and history, changes in user metrics, financial performance, and R&D spending. It highlights challenges in user growth and revenue, future outlook, and risks. The potential of Periscope amidst competition from larger players like Facebook is also explored.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a positive sign for Twitter despite the decline in users last quarter?

Decrease in monthly active users

Decline in revenue per user

Redefinition of user metrics

Increase in R&D spending

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason for the decline in brand advertisers' spending on Twitter?

Increase in user growth

Lack of new features

Shift from promoted tweets to video content

Reduction in R&D spending

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential events could benefit Twitter's revenue in the back half of 2016?

New product launches

Olympics and NFL

User growth in Europe

Increased R&D spending

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might the political campaign between Trump and Clinton affect Twitter's advertising model?

Increase in traditional advertising spending

Decrease in spending on the Republican side

More spending on promoted tweets

Less competition from other platforms

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Periscope face despite its initial success?

Competition from Facebook Live and Snapchat

Lack of user interest

High operational costs

Limited integration with Twitter