Why the Falcons Want to Keep a Lid on Concession Prices

The video discusses the financial and business strategies behind the construction of the Mercedes-Benz Stadium. Arthur Blank, the owner, is investing heavily in the stadium, aiming to offer low concession prices to enhance fan experience. The business model shifts from traditional concessionaire rights to a service provider model, allowing control over pricing. Despite the high costs and overruns due to innovative features, the financial model supports this approach, focusing on creating a vibrant fan experience rather than maximizing revenue.

What is the primary reason for keeping concession prices low at the Mercedes-Benz Stadium?

• To maximize revenue from each event

• To enhance the fan experience

• To compete with other stadiums

• To reduce operational costs

How does the Mercedes-Benz Stadium manage to control concession pricing?

• By selling concession rights to the highest bidder

• By partnering with a concessionaire as a service provider

• By increasing prices during premium events

• By reducing the quality of food and drinks

What is the stadium's approach to pricing during premium events like the Super Bowl?

• Prices are increased significantly

• Prices remain the same as regular events

• Prices are determined by the event organizers

• Prices are reduced to attract more fans

What was a major factor contributing to the cost overruns during the stadium's construction?

• Lack of sponsorship deals

• Delays caused by weather conditions

• Intentional decisions to enhance fan experience

• Unexpected increase in material costs

How is the stadium's construction primarily funded?

• 50% by sponsorships and 50% by ticket sales

• Through a loan from the city

• Entirely by public funds

• 80% privately by Arthur Blank and 20% by city tax