Why Facebook Is Jealous of Chinese Messaging App WeChat

Why Facebook Is Jealous of Chinese Messaging App WeChat

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video discusses Tencent's WeChat, a leading messaging app in China, and its comprehensive features that make it highly popular. WeChat integrates various services, allowing users to perform multiple tasks without leaving the app. This 'stickiness' has made American tech companies, like Facebook, take notice and consider similar strategies for their platforms.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company developed WeChat, the leading messaging app in China?

Huawei

Baidu

Tencent

Alibaba

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes WeChat a 'sticky' app according to the video?

It offers free messaging services.

It provides high-quality video calls.

It integrates multiple services like payments and food ordering.

It has a user-friendly interface.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does WeChat keep users engaged within the app?

By offering discounts on services.

By integrating various services like payments and transportation.

By providing exclusive content.

By offering free data usage.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Mark Zuckerberg's vision for Facebook Messenger as mentioned in the video?

To allow messaging businesses like messaging friends.

To integrate it with Instagram.

To focus on video calling features.

To make it a standalone messaging app.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of American tech companies in response to WeChat's model?

To develop new social media platforms.

To create apps that are as 'sticky' as WeChat.

To focus on hardware development.

To expand into the Chinese market.