Upside Gets Ready to Shake Up Business Travel

Upside.com is a new tech startup aimed at revolutionizing business travel by leveraging the flexibility of travelers. The platform allows users to trade their travel flexibility for rewards, such as gift cards, while saving their employers money. Unlike traditional services like Priceline, Upside.com uses a 'flexibility engine' to offer tailored travel options. The service targets small and medium-sized businesses, encouraging employees to make cost-effective travel decisions. The platform addresses the passive nature of business travelers by providing incentives and simplifying the decision-making process.

What is the primary asset that business travelers often overlook, according to the new startup?

• Their frequent flyer miles

• Their flexibility

• Their travel insurance

• Their loyalty points

Who is the primary target audience for the new tech startup?

• Individual leisure travelers

• Government agencies

• Small and medium-sized companies

• Large corporations with existing travel deals

How does the flexibility engine simplify the travel booking process?

• By offering a single travel package

• By providing a list of all available flights

• By presenting a few simple choices

• By automatically booking the cheapest option

What is one of the main benefits for employers when their employees use this new travel service?

• Access to exclusive travel destinations

• 5 to 15% savings on business travel

• Free upgrades to first class

• Increased employee satisfaction

What challenge does the startup face in encouraging business travelers to use their service?

• Lack of available flights

• Built-in passivity of business travelers

• High cost of the service

• Limited reward options